Xfinity WiFi Motion: The Original
Our existing flow launched utilizing employee trials was more condensed but gave less information to the user. This left them with a higher drop rate, around 78% of our users would leave the flow without successfully activating WiFi Motion. In addition to that, we had gone through a significant rebranding as an application during Q4 2023, which meant we would need to update the visual educational elements.
Onboarding
Initially, the WiFi Motion onboarding featured two entry points directing users to an educational explainer page. Upon choosing to activate the feature, users were guided through a concise six-step onboarding flow. As this was a new feature, we encountered legal concerns during activation, which were later addressed in an enhanced onboarding journey.
Live view
The WiFi motion live view encapsulates the essence of our advanced motion detection feature in a visually stunning experience. In periods of no movement, we generate subtle radar-like pings to illustrate our detection process within your home. When movement is detected, the visualization intensifies, resembling a wave building up to a crescendo before subsiding as motion ceases. This unique approach utilizes WiFi signals without the need for cameras, offering a captivating visual representation that engages users and encourages them to observe the motion rather than divert their attention.
Refinement
In Q1 2024, I assumed the role of lead designer for the project with a focus on enhancing the sensitivity detection feature. Initially intended to detect only people within the home, WiFi Motion evolved significantly during employee trials and collaboration with engineering. We successfully integrated pet detection, a pivotal enhancement that enriched the user experience by distinguishing between human and animal movements within the household.