A little about me

A little about me

ABOUT ME

I’m a Senior Product Designer with 6+ years architecting experiences that drive measurable business outcomes across startups, agencies, and enterprise platforms.

IMPACT

→ 20% conversion increase | Xfinity Mobile Trial
→ Multi-year platform roadmap | Connectivity vertical
→ Enterprise IA strategy | C-suite partnership
→ 40% engineering velocity | Pre-seed design systems

APPROACH
I solve structural problems in digital products. With a background in architecture and formal training in business strategy (Wharton) and systems innovation (Royal College of Art), I design coherent experiences across complex platforms, from IoT ecosystems to insurtech products. My work spans platform architecture, design system governance, cross-functional leadership, and visual craft, balancing sophisticated capability with effortless use.


SPECIALTIES
Enterprise platforms · Design systems · IoT & connectivity · Fintech · Cross-product strategy · Information architecture · Stakeholder influence · Strategic roadmapping

Currently exploring Senior/Staff Product Designer roles at companies where systems thinking and strategic vision drive product excellence.


BEYOND DESIGN

Best insights often happen off-screen, whether hiking trails or exploring new cities. I’m always up for conversations about design, systems thinking, or your favorite outdoor spots.

EXPERIENCE

Product Design Strategist / Comcast

April 2022 - Present / Philadelphia, PA

(Internal Title: UX Designer, Specialist II)

  • Lead cross-functional design pod (6 senior designers + content strategists), partnering with director-level PMs to define interaction standards across iOS/Android connectivity surfaces

  • Authored the long-term WiFi/connectivity UX strategy, now used as the blueprint guiding multi-year roadmaps, cross-team alignment, and scalable interaction patterns

  • Created global QR/Wallet and Process Tracker components in the app’s design system, establishing reusable standards across platforms and reducing UX rework

  • Led Xfinity Mobile Trial UX across iOS and Android, optimizing acquisition flows to achieve 20% conversion in the first 15 days through refined user flows and interaction design

  • Drove PowerBoost interaction design across app touchpoints, simplifying complex journeys to deliver 7.8M in-home + 17M out-of-home daily sessions

  • Defined IA logic and multi-platform patterns for the device trade-in engine, creating a foundation for future swap/activation experiences across web, commerce, and native app

Lead Product Designer / Loti Services Inc.

October 2024 - June 2025 / San Jose, CA

(Pre-launch AI-Insurtech Startup)

  • Led end-to-end UX, translating complex AI agent outputs (natural disaster image item cataloging) into intuitive user journeys across iOS/Android/web

  • Engineered production HCT-based design system (tokens, components, patterns) for AI insurance platform, accelerating prototyping by 40% and establishing engineering handoff standards across platforms

Creative Design Strategist / DBC

April 2021 - April 2022 / New York, NY

  • Led design strategy for 4 concurrent B2B/B2C clients across technology and professional services sectors

  • Redesigning enterprise SaaS onboarding, reducing time-to-value 35%, and support tickets 22% in the first quarter post-launch

  • Managed stakeholder relationships and defined success metrics, connecting design decisions to revenue impact

Graphic Design & Brand Specialist / Freelance

May 2020 - April 2022 / United States

  • Award-winning logo design for Cisco Systems’ Incident Command division

  • Delivered brand strategy for startups and small businesses, connecting design to customer acquisition and market positioning

EDUCATION

Executive Education in Design

Royal College of Art / 2025

Selected Fellow (1 of 5) - Design for Good Academy, UN SDG 4

Bachelor of Architecture

North Carolina State University / 2020

Bachelor of Environmental Design in Architecture

North Carolina State University / 2018

SKILLS

Strategic Leadership: Product Strategy, Platform Design, Systems Thinking, Cross-functional Leadership, Stakeholder Management, Information Architecture, UX Strategy, Design Systems Governance

Product Design Excellence: UX Design, Visual Design, Interaction Design, Product Design, UI Design, Prototyping, Design Systems, Responsive Design, Mobile Design

Domain Expertise: Enterprise SaaS, Fintech, Insurtech, IoT & Smart Home, Complex Systems, Platform Products

Tools & Methods: Figma (Expert), Sketch, Adobe XD, Miro, Agile/Scrum, Usability Testing, WCAG Accessibility, Analytics-Driven Design

Business Acumen: Product Management, Business Strategy, ROI-Driven Design, Conversion Optimization, Product-led Growth

Emerging Technologies: Generative AI Integration, AI-Powered Features

CERTIFICATIONS

Business Foundations Specialization

Wharton School (UPenn) / 2025

Product Management Core

Pendo (Product-led, Analytics, & AI Strategy) / 2024 & 2025

AI & Product Strategy

DeepLearning.AI, Codecademy, & Google / 2024-2025

Enterprise Design Thinking

IBM (Team Essentials for AI) / 2024