EXPERIENCE

Lead Product Designer / Loti Services Inc.

October 2024 - June 2025 / San Jose, CA (Pre-launch phase)

• Problem: Transformed a nascent product concept into a clear, intuitive, and aesthetically strong user experience for a pre-seed SaaS startup. Solution: Led end-to-end product design, encompassing strategic definition, user flow development, and high-fidelity UI creation. Impact: Established foundational UX/UI, positioning the product for efficient development and positive initial user engagement during the pre-launch phase.

• Problem: Addressed critical inconsistencies and scalability challenges in a rapidly evolving startup environment. Solution: Architected and implemented a comprehensive design system (HCT color palette, typography, core components) from scratch. Impact: Significantly reduced design debt, accelerated prototype development, and fostered seamless developer collaboration, ensuring consistent, high-quality UX for future growth.

• Thrived in a fast-paced, ambiguous startup environment, making rapid, impactful design decisions that balanced creative vision with technical and business constraints to meet key objectives.

Product Design Strategist / Comcast

April 2022 - Present / Philadelphia, PA

• Problem: Identified critical inconsistencies and inefficiencies within the complex Xfinity app ecosystem (design files, loading patterns, system alignment). Solution: Conducted holistic UX audits to pinpoint areas for improvement. Impact: Ensured greater consistency with strategic customer journey moments and laid groundwork for targeted design enhancements across the platform.

• Problem: Leveraged extensive user data and research to identify opportunities for significant customer experience innovation within the Xfinity app. Solution: Developed strategic impact maps, detailed user flows, and high-fidelity prototypes. Impact: Informed product strategy and prioritized initiatives, driving a data-driven approach to app evolution.

• Problem: Guided the strategic direction for the future of a high-visibility, large-scale consumer application. Solution: Collaborated closely with product management and senior leadership to define a clear strategic focus and comprehensive roadmap for the next generation of the Xfinity app. Impact: Ensured alignment across executive and product teams, setting a clear vision for long-term product development.

User Experience (UX) Design Specialist

• Problem: Streamlined complex Xfinity Mobile sales and product adoption within the app. Solution: Led design for the Xfinity Mobile Trial product and optimized the core commerce flow. Impact: Achieved 20% conversion rates within the first 15 days of launch for the trial product and contributed to 32% of all Xfinity Mobile sales originating within the app, significantly driving business outcomes.

• Problem: Enhanced smart home security and utility by transforming existing WiFi infrastructure into a motion detection solution. Solution: Led end-to-end UX design and strategy for advanced WiFi Motion features, including Matter integration, focusing on intuitive user control and mobile app optimization. Impact: Achieved a 10% conversion rate for upgrades among 2.1M monthly users (450K daily in-app users), providing a highly valued feature to a massive user base and leveraging existing hardware for new value.

• Championed user-centered design within Agile sprints, fostering strong cross-functional collaboration with designers, engineers, and researchers. Created detailed design specifications and participated in code reviews, ensuring pixel-perfect implementation and upholding rigorous quality standards across platforms.

• Elevated design quality and fostered skill development by mentoring junior designers on Xfinity app projects, strengthening team capabilities and ensuring consistent application of best practices.

• Served as a key design subject matter expert, proactively supporting stakeholders and cross-functional teams (including engineering) with design implementation and clarification throughout the product lifecycle.

Creative Design Strategist / DBC

May 2021 - April 2022 / New York, NY

• Directed design initiatives for diverse B2B/B2C clients, ensuring design strategy aligned with client business objectives and delivered high-quality results in dynamic environments.

Graphic Design & Brand Specialist / Freelance

May 2020 - April 2022 / United States

• Developed impactful print, social, and web designs for diverse clients, earning a Cisco Systems' logo design award and providing strategic guidance that connected design solutions to business goals.