SENIOR PRODUCT DESIGNER
Stephanie Price
I design structural logic for complex digital ecosystems, turning fragmented experiences into scalable products that grow revenue and engagement.
Agentic AI・Enterprise Platforms・Systems Design
DESIGN PHILOSOPHY
How I lead through design
Design leadership isn’t about pixel-perfect deliverables. It’s about shaping strategy, building alignment, and creating conditions for great product outcomes.
01
Systems over screens
I architect how products interconnect, ensuring every surface serves the broader ecosystem strategy.
02
Strategy through making
I translate executive vision into concrete design decisions that teams can rally behind and ship.
03
Research as a tool
I initiate research that reframes problems, shifts roadmaps, and gives teams confidence to prioritize.
04
Impact through collaboration
I shape outcomes through alignment, clarity, and cross-functional trust with design, product, and engineering.
GROWTH, ACTIVATION, & STRATEGY
Driving impact across the ecosystem
LEAD RESEARCHER & UX DESIGNER
XM IMEI Research
Initiated the first Xfinity Mobile user testing in 2+ years. Research-backed recommendations shifted roadmap priorities.
UX LEAD
XM WiFi PowerBoost
24.8M daily boosted sessions post-launch. Defined MVP across multiple touchpoints tied to the broader WiFi strategy.
UX LEAD
Xfinity Mobile Trial
20% conversion rate within 15 days. Created reusable patterns for future offer-driven flows.
UX SME & LIASION
App Strategy & Alignment
Only non-exec in cross-app strategy meetings. Shaped executive discussions around unified app vision.
SELECTED WORK
Platform projects at scale
AI STRATEGY
Tandem
Closing the gap with a sprint-ready agentic design partner
Role: Lead UX + AI Designer
Project: Self-initiated agentic design tool for UX/IxD prototyping
Launched: 2026
PLATFORM STRATEGY
Xfinity Mobile Trade-in
Building an in-app trade-in engine that reduces churn & support calls
Role: Lead UX Designer & Strategist
Project: Net-new device trade-in dashboard & lifecycle logic
Launched: 2026
SYSTEMS STRATEGY
Loti Design System
Scaling a disaster relief platform from zero with a robust system
Role: Lead Product Designer & System Architect
Project: Net-new design system for an insurtech disaster relief platform
Launched: 2025
PRIVACY STRATEGY
Xfinity WiFi Motion
Turning a 78% drop-off security trial into a trusted platform
Role: Lead UX Designer
Project: WiFi-based, camera-free home security offer
Launched: 2024