Stephanie Price | Senior Product Designer

Enterprise Platforms・Platform Design・Business Impact

Building structural logic for digital ecosystems. Currently leading high-stakes systems recovery and long-term UX strategy at Comcast

More about me

Loti Design Kit

Empowering disaster relief through a scalable design system

Role
Lead product designer & design system architect

Project
Net new web application

Released
Coming soon!

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Xfinity Pro

Elevating the WiFi experience

Role
UX co-lead

Project
New WiFi package offering

Released
2025

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Xfinity WiFi Motion

Detect motion in your home using devices you already have

Role
UX lead

Project
New Smart Home feature

Released
2024

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Xfinity Modes

Personalized protection settings for when you’re Home & Away

Role
UX lead

Project
New Smart Home feature

Released
2023

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Growth & Optimization Highlights

  • XM IMEI Research

    LEAD RESEARCHER & UX DESIGNER

    Aligned the XM IMEI activation flow pattern with Commerce for consistency.
    Led the first XM user testing in 2+ years, finding users struggled to locate XM in‑app.
    Delivered recommendations that shifted roadmap focus toward discoverability and activation.

  • XM WiFi PowerBoost

    UX LEAD

    Defined the MVP experience across multiple in‑app touchpoints, aligned to WiFi strategy.
    Simplified journeys and visuals under tight timelines as scope shifted late in the cycle.
    Post‑launch, averaged 7.8M in‑home and 17M out‑of‑home boosted sessions per day.

  • Xfinity Mobile Trial

    UX LEAD

    Optimized an existing trial flow using behavioral learnings and metrics.
    Clarified value and reduced friction while aligning with in‑ and out‑of‑app messaging.
    Helped sustain a 20% conversion rate within the first 15 days of a 30‑day trial.

  • App Strategy & Alignment

    UX SME & LIAISON

    Only non‑exec at strategy meetings, analyzing customer communication patterns across the app ecosystem.
    Identified visual and messaging inconsistencies in existing materials and user journeys.
    Shaped executive discussions on reframing communication to align with our unified app vision for the future.