LEAD RESEARCHER & UX DESIGNER

Initiated and led the first Xfinity Mobile user testing effort in over two years, uncovering that users struggled to locate the XM entry point within the Xfinity app.
Drove design alignment for the XM IMEI activation flow, establishing a consistent pattern with Commerce teams to reduce fragmentation across entry points.
Delivered research-backed recommendations that informed roadmap planning and entry-point strategy, helping teams prioritize discoverability and activation improvements over lower-impact work.

UX LEAD

Post-launch, PowerBoost achieved exceptional daily engagement (7.8M in-home and 17M out-of-home boosted sessions), significantly contributing to app engagement and traffic goals.
Led rapid design and alignment for PowerBoost, defining the MVP experience across multiple in-app touchpoints while tying it to the broader WiFi strategy.
Collaborated closely with product, design, and content partners to simplify user journeys and refine visuals under tight timelines, even as the scope shifted.

UX LEAD

Helped sustain an initial ~20% conversion rate within the first 15 days of a 30-day trial, and created a reusable pattern for future offer-driven flows.
Led strategic UX and content updates to an already successful Xfinity Mobile Trial experience, incorporating behavioral learnings and trial metrics.
Coordinated in-app and out-of-app teams to clarify value, reduce friction, and keep messaging cohesive.

UX SME & LIAISON

Only non‑exec in cross-app strategy meetings, analyzing customer communication patterns across the app ecosystem.
Identified critical visual and messaging inconsistencies across journeys and materials.
Shaped executive discussions to reframe communications around a unified app vision.